There have been some articles focusing on women in the tech world and in IoT.

Today, I’d like to add a very fundamental dimension for the Internet of Things besides technology – business models, and like to introduce you to Karolin Frankenberger, the head of the Competence Center Business Model Innovation at the University of St. Gallen. Karolin and her team developed what I often call the ‘Swiss army knife for business model innovation’:  The St. Gallen Business Model Innovation Navigator, a tool supporting companies to strategically innovate. Her prediction for business models in the Internet of Things: Competition will no longer take place between products, but between business models. And, hybrid business models will emerge, the most important ones at the moment being (1) digitally reloaded products, (2) sensor as a service, and (3) digital add-ons.

Watch here some highlights of Karolin Frankenberger’s presentation from the Bosch ConnectedWorld conference. 

About The Author

Stefan Ferber

I am Vice President for Portfolio Strategy at Bosch Software Innovations in Germany – the Bosch Group’s software and systems house. I also represented Bosch in the German “Industrie 4.0 Plattform” and am a member of the European “Internet of Things Council“. Here I leverage more than twenty years experience in software development, software processes, software product lines and software architectures for embedded systems, computer vision, and IT domains. Before I was Product Manager for the Bosch eMobility Solution and therefore engaged internationally in the eMobility market, business models, standardization, and technology topics in Europe, Asia, and Australia. I also acted as Director of Bosch Corporate Systems Engineering Process Group and a technical expert for software engineering and software architectures mostly for automotive embedded software. I hold a Ph.D. and a diploma degree in Computer Science from the University of Karlsruhe, Germany and a MSc. in Computer Science from the University of Massachusetts Dartmouth, USA.

3 Responses

  1. Anita Bunk

    Hi Anders – we have not planned for the full talk, but I will check. Thanks for your positive feedback, though. Might help :-) Anita

    Reply
  2. Paul

    Really would appreciate the full talk and what is meant by the three models above.

    Reply

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