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I started my career in the area of satellite communications. After just two months with the company, I spent a transatlantic flight (plenty of time to talk…) with the CTO of the company, who was also one of its founders. As a complete newbie to the high-tech world, I asked him what made him a) found the company and b) still be there 30 years later. “I feel like a 20th century pioneer,” he told me. His lifetime achievement was to lay the groundwork for commercializing technology that enables communication between the earth and satellites that are 36,000 kilometers up in the sky.
Now, I work for Bosch Software Innovations. And guess what: once again, I meet pioneers. 21st century pioneers making the Internet of Things (IoT) come true. However, what I’ve learned for the IoT is that it is not just technology that counts. Finding successful business models is equally important – and no less demanding.
Meet my colleague Markus Weinberger, in my view also one of those pioneers, who is systematically working at the Bosch IoT Lab (University of St. Gallen, HSG) to assess existing business model patterns and blend them with the world of the internet and the world of things. His motivation is to help all those who want to press forward in this new IoT world by understanding new business models and supporting their work with good tools and methods.