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On how big data is shaping future business
Let´s start with something big. Something really big. So big, that it becomes awkward to work with, Wikipedia says. I´m talking about data. Big data. Here we go:
In the Beginning there was Technology…
Facing the challenge to handle extreme data volumes leeds to a paradigm shift from SQL to non-relational data management strategies, inevitably. So here is my unsorted, unranked, unweighted, and definitely incomplete list of open source technology swirling around big data issues:
- General-purpose distributed in-memory caching system:
- Open source Business Intelligence suite, although features for handling big data are only included in the commercial enterprise edition:
- Open source event stream processing (ESP) and event correlation engine (CEP – complex event processing):
- Open source NoSQL database systems:
Apache Cassandra: http://cassandra.apache.org/
Graph databases: http://en.wikipedia.org/wiki/Graph_database
- Open source frameworks for distributed computing and data storage:
Apache Hadoop: http://hadoop.apache.org/
- Open source systems for data mining:
Thanks to Alex Rieger for keeping me on track!
Big Data as a Service
Old school software delivery is a product box containing a cd/dvd and a license key. Today hip, chic, and trendy software comes “as a Service”. Amazon took the same line and launched a service offering for managing big data only recently. In my eyes, amazon has always been and still is a role model when it comes to web-based business models. So I suggest to read, what Werner Vogels, CTO at amazon, writes about the service called DynamoDB in his blog. And please also consider reading the comments on his post, which contain some essential questions:
Now, where is a use case, a business modell, a killer app?
I ask myself at times, why ads in Facebook and the like meet my actual shopping needs so oftenly. The answer is, that those ads result in analyzing a vast amount of tiny marks I leave when strolling round the internet grounds. So no wonder, the following article forecasts a new wave of enterprise technology focussing on marketing automation. It is all about connecting web business to customer action via data analysis. Enhancing the results by information derived from social networks might be the key to the holy grail of closed loop marketing. Make sure to learn more about big data and marketing here:
Further big data killer apps in your eyes? More interessting links on open source software or services linked to big data? Please share your thoughts and feel free to comment here! I will watch this space and I hope, you will do, too.
A last minute entry: While I was writing this yesterday, IBM published a really nice infographic on big data together with a blog post depicting on how the ‘Big Blue’ is dealing with the challenges that come along with handling big data: