Kay Herget is Head of Marketing, Business Development and Strategy. He joined Bosch SoftTec, a spin-off of Robert Bosch Car Multimedia, in September 2013. Kay started his career at Bosch in 2004 and worked in product management, strategy and marketing in various divisions in the mobility sector as well as in the solar industry. He graduated in 2004 from Leuphana University Lüneburg (Germany) with a Diploma in Economics and Social Sciences. While in university, he worked as a consultant in Information Technology and for Roth and Lorenz – and integrated brand communication service provider. Before he started with Bosch, he worked in brand management (Landor), direct marketing and (Springer & Jacoby) and in corporate marketing (Siemens).