Lena Dorsch is IoT Marketing Manager at Bosch.IO (formerly Bosch Software Innovations). She is passionate about turning small and big ideas into concrete projects which deliver real business value. Lena has experience in content creation and digital marketing, social media and corporate communications, as well as working with various stakeholders. In her previous roles, she has translated technical product and service offerings into concrete market products, designed and realized marketing campaigns and launched new software products. She holds a degree from Zeppelin University and has several years of marketing experience. Lena is excited about complex future topics in the interplay of culture, technology and business and is always on the lookout for the best way up and down the mountains.