Lutz Klaus has 28 years B2B Marketing and Sales experience in Start-Ups as well as Corporations. He worked in the IT and Telecommunications industry since 1996 for both channel partners and vendors, leading local and international teams at Avaya, Nortel and Juniper Networks. Starting in 2004 he looked into ROI and other approaches to clarify the tangible business value of Marketing. In 2016 he founded his own consultancy supporting companies to improve the business value of Marketing based on data as recipe for success in our increasingly digital world. Lutz is a public speaker at events and guest lecturer at the DHBW University in Mannheim as well as SRH Hochschule in Berlin. He studied Business Administration at the European Business School (EBS) in Oestrich-Winkel, London and Paris. He is a guest author for the Bosch ConnectedWorld Blog.