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Martina Palm

Martina started working at Bosch in 2009, following her studies in economics and marketing at Heidelberg University, and has since held a number of different positions at Bosch.IO (formerly Bosch Software Innovations). Currently, she is a Senior Marketing Manager at Bosch Connected Industry and is responsible for product launches and events within the scope of Industry 4.0 solutions. What particularly interests her is the impact the Internet of Things will have on manufacturing and logistics processes in the future – especially when it comes to new business models, market trends, and customer needs.