I have a degree in economics with a specialization in marketing from Heidelberg University. I have been working as a Senior Marketing Manager for Industry 4.0 solutions at Bosch Connected Industries. Since joining Bosch in 2009, I had held a number of different positions within Bosch Software Innovations. Currently, I am responsible for product launches and events relating to Industry 4.0. I am particularly interested in how the Internet of Things will change the future of manufacturing and logistics – what new business models can be generated, what the market trends are, and what customers needs.