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Martina Palm

I started working at Bosch in 2009, following my studies in economics and marketing at Heidelberg University, and have since held a number of different positions at Bosch Software Innovations. Currently, I am a Senior Marketing Manager at Bosch Connected Industry and am responsible for product launches and events within the scope of Industry 4.0 solutions. What particularly interests me is the impact the Internet of Things will have on manufacturing and logistics processes in the future – especially when it comes to new business models, market trends, and customer needs.