I’m a digital product designer & developer with a diploma in business IT. My background lies both in creative as well in technical disciplines. As a songwriter I have had international top 10 successes, as an entrepreneur I have worked for corporates and German Mittelstand developing business solutions in the triangle of technology, business & design. My main interest & goals are innovation, creativity, interdisciplinary cooperation & stakeholder best-value. Matthias Max is a guest author to the Bosch ConnectedWorld Blog.