Stefan Westphal is Marketing Communications Manager at Robert Bosch Car Multimedia in Hildesheim and responsible for the digital communication strategy and the editorial desk there. He worked for nearly fifteen years as journalist for newspapers and online magazines and as presenter and author for one of the biggest German broadcast companies Norddeutscher Rundfunk (NDR). At University of Siegen he studied media management. For the past years he also worked as a consultant for start-ups and classic media companies helping them to build immersive content for complex challenges. He is an expert for crossmedia storytelling. He published books and videos about new ways in building digital content.