The Bosch brand @ CeBIT 2012: Welcome to the world of IT!
Bosch Software Innovations´participation at CeBIT 2012 was a landmark for us in many respects: Franz Fehrenbach, Chairman of the Board of Management of Robert Bosch GmbH, and Dr. Siegfried Dais, Deputy Chairman, paid our booth a visit. My colleague Stefanie Peitzker had the chance to exclusively interview both onsite in Hannover. Appetite for some first-hand, top management insights?Well, watch our 3 minute video and get answers for these questions:
- Has Bosch arrived in the world of IT?
- Which areas in the internet of things and services is Bosch looking to open up?
- Bosch is very familiar with model-driven software development in the area of embedded systems. How is it extended to the area of traditional business applications and services in the internet of things?