The Bosch brand @ CeBIT 2012: Welcome to the world of IT!

Bosch Software Innovations´participation at CeBIT 2012 was a landmark for us in many respects: Franz Fehrenbach, Chairman of the Board of Management of Robert Bosch GmbH, and Dr. Siegfried Dais, Deputy Chairman, paid our booth a visit. My colleague Stefanie Peitzker had the chance to exclusively interview both onsite in Hannover. Appetite for some first-hand, top management insights?Well, watch our 3 minute video and get answers for these questions:

  1. Has Bosch arrived in the world of IT?
  2. Which areas in the internet of things and services is Bosch looking to open up?
  3. Bosch is very familiar with model-driven software development in the area of embedded systems. How is it extended to the area of traditional business applications and services in the internet of things?


About the author

Anita Bunk

Anita Bunk

I am leading the digital engagement & corporate communications team at Bosch Software Innovations and cover the Internet of Things (IoT). In the past, I was part of international technology and innovation marketing teams. What I enjoy most in my job is sharing with a greater audience the passion that engineers put in developing a high-tech product. My background is a master in communications and a diploma in political science.