Bosch’s first connected car hackathon

How can an individual today experience the Internet of Things (IoT)? One answer might be to point at their smartphone. Thousands and thousands of little helpers (apps) help you organize your day, using several types and sources of content and data. Apps allow us to access nearly all areas of life and fulfill our needs. In this way, the IoT moves to the palm of your hand – namely, to your smartphone. It opens the door to another world, where we can be (and are) at several places at the same time. Everything is just a brush of the finger away…

It is therefore completely understandable that the smartphone today is one of our most personal devices – and definitely the most personal electronic one we own. Many people wouldn’t lend it to anyone, not even their husbands or wives. We carry it 24/7 – and get nervous when the battery runs low.

Another very personal item, a kind of “personal companion” in the last century, has lost some appeal but is still something people project their emotions onto: cars. Think of the 18-year-olds tuning and styling their first cars to make them look more individual. Think of people giving their cars names or polishing them on a Saturday afternoon.

The car has been one of the few “smartphone-free” zones of our daily routine. “Don’t touch your phone when driving” – but the growing importance of the little electronic friend in our pocket makes this advice tough to follow. The industry of course saw this problem and various global players have taken on the challenge of finding the best way to connect your smartphone to your car.

Bosch’s mySPIN is the automotive supplier’s answer to this challenge. Our solution focuses on the user’s needs while keeping the manufacturer’s requirements in mind. It is compatible with all types of phone operating systems and displays the information so that it can be easily absorbed while driving. The involved parties retain control of what is accessible in the car as well as what happens to the collected car data.

The key success factor of our solution is the willingness of the app publishing companies to work together with Bosch. They bring their individual value propositions, including the characteristic design that users love, as well as their philosophy of how they treat their users. That’s why we work closely together with them around the world.

But bringing existing apps to the mySPIN platform is not the end of the story. This new and secure link between the two (electronic) companions mentioned above has much more potential than what has been tapped so far. There are plenty of more ideas out there – we don’t claim to have the best in-house, and we know that there are many people out there with brilliant ways to add value to the concept of “your smartphone connected to your car – to any car”.

That’s why we decided to organize Bosch’s first ever hackathon. Designers and developers with fresh ideas are invited to participate this coming weekend by sharing their ideas and playing around with the ecosystem we have created. In the spirit of a hackathon, we look forward to meeting people who can come up with novel, unconventional solutions, solutions that will ultimately enrich the mySPIN experience for the individual smartphone user in the car.

Bosch has never organized an event like this, so we are really looking forward to it. Hashtag of next weekend (in case you cannot make it to Berlin): #BoschHackathon

Participate in the hackathon

About the author

Kay Herget

Kay Herget

Kay Herget is Head of Marketing, Business Development and Strategy. He joined Bosch SoftTec, a spin-off of Robert Bosch Car Multimedia, in September 2013. Kay started his career at Bosch in 2004 and worked in product management, strategy and marketing in various divisions in the mobility sector as well as in the solar industry. He graduated in 2004 from Leuphana University Lüneburg (Germany) with a Diploma in Economics and Social Sciences. While in university, he worked as a consultant in Information Technology and for Roth and Lorenz – and integrated brand communication service provider. Before he started with Bosch, he worked in brand management (Landor), direct marketing and (Springer & Jacoby) and in corporate marketing (Siemens).