Review BBC 2010 Conference
Last week I had the pleasure to attend the Building Business Capability (BBC) Conference 2010 which took place at the Hilton Alexandria Mark Center in Alexandria, Virginia. Very nice location, by the way. For the first time it was a combination of the three events business process forum, business analyst forum, and last but not least business rules forum. In my very own opinion this conjunction added a lot of value to the event itself and did not only bring more visitors but also new vistas. This became obvious by a larger attendence of our booth and of the Visual Rules related presentions of Entity´s Jason Edge on Business Rules at the Heart of Government as well as Tom Debevoise and Chaitan Sharma (DAASL Inc.) on Effectively Streamlining Federal IT Projects.
I was impressed how many business analysts participated in the conference, hence this shifted the focus rather towards business-driven issues than towards IT-driven aspects. I made use of many opportunities to talk to business analysts to learn more about their expectations and demands concerning business rules tools. I listened to James Taylor´s keynote “Decisions Have 3 Bs” in which he introduced how to integrate business rules, business processes, and business intelligence.
In his opinion these three disciplines have to be tied together by “decision management” to enforce business agility and operational responsiveness. This pretty much depicts a similar direction into which we are heading with the ongoing development of Visual Rules. Regarding business intelligence for example, Irene Cramer is currently working on a white paper describing how Visual Rules can be used in the fields of data mining. We will announce it on our company website, where you can download the paper soon, if you are interested.
Luckily I also got the chance to meet James Taylor personally at our booth. We introduced the Visual Rules story to him and discussed challenges emerging to enhance the Visual Rules Suite tools and platforms. We also talked about James´s idea of a new business model called “decisions as a service” which means to deliver predictive decisioning via the internet. Of course this is a field where we both located potential extensions of the
Visual Rules portfolio.
The combination of disciplines was also an issue of my conversation with Rick Geneva of Progress Software. We talked about the interaction of business rules, business processes and event processing. Who knows, maybe there will be a fourth discipline to be integrated into the BBC 2011 which is called business events? So, see you there next year! 🙂