Why connected cars and digital content are a perfect match
Last weekend, Kay Herget and I attended another exciting hackathon: the Connected Car #MediaHackDay co-hosted by Bosch and Axel Springer Media Entrepreneurs. More than 120 software developers and designers from all over Europe gathered in Berlin to dive deep into the world of connected cars and digital media. The participants were given access to the application program interface (API) of the mySPIN smartphone integration solution by Bosch and to more than ten different other APIs with a focus on digital media software and data.
We were pretty sure that this was not going to be just another mySPIN hackathon. Looking back on the event, here are my top three takeaways for why having a “MediaHackDay” for the connected car made perfect sense:
1. Digital media is becoming increasingly important in connected cars that are becoming increasingly automated
The more automated driving becomes, the more important it will become to seamlessly integrate passengers’ “digital habitat” into the car to allow them to fully benefit from the time this frees up. Data providers like Spotify radio and media companies such as Axel Springer or Der Spiegel are absolutely right to follow this development closely. For me, it was interesting to see that the integration of mySPIN can build the technological bridge between the car and the world of digital media. Many of the hackathon’s projects made use of the user-friendly mySPIN software development kit to realize their ideas of digital media inside the car. For example, the AutoSphere project envisions mySPIN as a common access point for all the digital media the driver or passenger needs.
2. Cross-business thinking creates value
The Connected Car #MediaHackDay’s winning team is proof of this hypothesis. The Roadtracking team created an app that integrates the passenger transport approach of Uber with the transport of goods: users can accept delivery jobs for routes they are about to drive, for which they receive benefits (points, vouchers, etc.). This idea only emerged because one member of the project team works in the logistics segment and saw the need for this kind of service. This was one of the reasons for the jury to award Roadtracking first prize: €5,000 worth of Bosch products.
3. Connected products need collaborative development
Over the course of this #MediaHackDay one thing became clear: the more connected and interlinked products become, the more they need development teams that work together across thematic and organizational boundaries. The cross-disciplinary approach proved again that it can result in creative and beneficial outcomes in a very short time.
Watch this video to learn why the Connected Car MediaHackDay brought new insights to all participants: