Subscribe Find out first about new and important news
  • Share via email
  • Subscribe to blog alert

Why connected cars and digital content are a perfect match

integrate display into vehicle Source: Bosch

Last weekend, Kay Herget and I attended another exciting hackathon: the Connected Car #MediaHackDay co-hosted by Bosch and Axel Springer Media Entrepreneurs. More than 120 software developers and designers from all over Europe gathered in Berlin to dive deep into the world of connected cars and digital media. The participants were given access to the application program interface (API) of the mySPIN smartphone integration solution by Bosch and to more than ten different other APIs with a focus on digital media software and data.

Source: 1
Coders, developers and designers meet to discuss their ideas and form project teams
Source: 1
With the driving simulator the developers had the chance to test their ideas for head-up displays of the future that directly project information like navigation instructions to the windscreen
Source: 1
The winners of the 1st prize of the Connected Car MediahackDay: the team Roadtracking
Source: 1
Team GREENtire won the 2nd prize for an app that consolidates useful information from different sensors of the car and from partner APIs
Source: 1
RetroSense is the system that won the 3rd prize of MediaHackDay: the system gives you the possibility to add tyre pressure sensors to any car, reading the current value using an Android-App and uploading the data to a webdatabase

We were pretty sure that this was not going to be just another mySPIN hackathon. Looking back on the event, here are my top three takeaways for why having a “MediaHackDay” for the connected car made perfect sense:

1. Digital media is becoming increasingly important in connected cars that are becoming increasingly automated

The more automated driving becomes, the more important it will become to seamlessly integrate passengers’ “digital habitat” into the car to allow them to fully benefit from the time this frees up. Data providers like Spotify radio and media companies such as Axel Springer or Der Spiegel are absolutely right to follow this development closely. For me, it was interesting to see that the integration of mySPIN can build the technological bridge between the car and the world of digital media. Many of the hackathon’s projects made use of the user-friendly mySPIN software development kit to realize their ideas of digital media inside the car. For example, the AutoSphere project envisions mySPIN as a common access point for all the digital media the driver or passenger needs.

2. Cross-business thinking creates value

The Connected Car #MediaHackDay’s winning team is proof of this hypothesis. The Roadtracking team created an app that integrates the passenger transport approach of Uber with the transport of goods: users can accept delivery jobs for routes they are about to drive, for which they receive benefits (points, vouchers, etc.). This idea only emerged because one member of the project team works in the logistics segment and saw the need for this kind of service. This was one of the reasons for the jury to award Roadtracking first prize: €5,000 worth of Bosch products.

3. Connected products need collaborative development

Over the course of this #MediaHackDay one thing became clear: the more connected and interlinked products become, the more they need development teams that work together across thematic and organizational boundaries. The cross-disciplinary approach proved again that it can result in creative and beneficial outcomes in a very short time.

Watch this video to learn why the Connected Car MediaHackDay brought new insights to all participants:

Have a look at the details of all 22 MediaHackDay projects on this Hackerleague website.

More people blogging about hackathons

Stefan Ferber's take-away from our first Bosch ConnectedExperience hackathon - from tiny MEMS sensors to a complete car, video cameras, Bluetooth tags, nut runners, and a CNC carteser.

Developers in this hackathon developed a business model for a new car-sharing experience – with technology based on the Bosch mySPIN sensor interface / head unit.

Matthias Max attended Bosch ConnectedExperience manufacturing hackathon and shares his insights on where we stand regarding “zero distance to user,” disruptive business models, transparency, and new sales channels.